The Package

About Us

We at Heart Ally believe that our authors are writers and that writing should always come first. It has been proven that if you write more books, you will sell more books. In today's market, productivity pays off.

We work with authors we enjoy working with, on projects we love, and are proud to have our name on. Our goal is to keep our authors productive. This is not a book mill or a vanity press. We don't make money unless you make money.

IBPA Hybrid Publisher

What is the Heart Ally author package?

Heart Ally authors receive:

  • one-on-one mentoring throughout the writing and marketing process
  • a custom website, not just a boilerplate
  • control of their writing project
  • novel typeset and formatted for POD
  • ISBN, LCCN
  • distribution/wholesaling setup
  • formatting for ebook readers
  • custom marketing plan
  • hand-holding and encouragement

How much does this cost?

  • 10% of the profits from your book
  • author pays the costs associated with getting the book done, just as they would if they self-published

How is this different from other indie publishers?

  • We always produce a high-quality product.
  • We take a small percentage of the profits, so the authors get 90% of the profits.
  • We share the risks and the rewards with our authors.
  • We keep a project inside the author’s budget, often providing services and training free of charge in order to help our authors succeed.
  • We stay with our authors and are invested in their success.
  • We do not take on all authors that apply.

What makes this different than a service provider?

Our logo is on your book. Our reputation is on the line as well as the reputation of our other authors.

If you work with a service provider and ask them to do something that will negatively affect the quality of your book, they have to do it. You are the customer.

Heart Ally is not a service provider. We are collaborators. You own the work you've paid to create, but if we don't approve of the quality, we don't have to publish it. We can choose to peacefully part ways. You retain all of your rights.

What about those setup costs?

What about those setup costs? Actually, they aren't the same as if you self-published. They're probably lower. Why? Because we provide you with a list of options every step of the way so you can make informed decisions. Whenever possible, we negotiate discounts for our authors. Our goal is to save you money and maximize your profits. We do this by working together, exploring options and giving you the tools you need to succeed. You won't be asked to pay an extra fee for marketing plan assistance or an add-on fee for a website. You also won't be charged an add-on fee if you want to set up a t-shirt site, bookmarks, or other marketables based on your brand. Heart Ally is your assistant and your publisher all the way through this project and on to the next -- if you decide you want to stay with us.

Is there a contract?

You'll be sent a contract to review. We've worked hard to create a contract that we feel is professional and exceeds industry standards, while reflecting our unique business model. The term of the contract is 3 years. There is a clause that allows you to end the contract early if you desire. There is also a clause that allows us to terminate the contract if our working relationship is not going well. The goal is to establish a comfortable relationship where we each know what to expect from the other. No surprises. No hidden "gotcha" clauses. We encourage our writers to take all the time they need to review the contract. Discuss it with an attorney. We had the time to seek legal counsel. You should as well.

What about a website for my book?

Some services charge extra for a website. We consider a website to be crucial to selling your novel. On occasion, we will minimize an author's web presence, but only at the author's specific request. We encourage web marketing and will teach you how to use social marketing tools without allowing marketing to interfere with your precious writing time.

You take 10% of the profit?

10% of the profit from your sales -- let's talk about that for a moment. Profit has different meanings in the book industry. For Heart Ally, profit means: the money the consumer pays for the book or product minus the fees associated with it. So, say a book has a retail value of $10. If a bookstore buys the book at a 40% discount, that means that $6 goes to the print-on-demand printer.  (Customers pay the shipping.) If the book costs $4 to produce, then the printer will deduct $4 and send $2 to Heart Ally. We deduct 20 cents. The remaining $1.80 will be sent to the author.

We are creating a new type of publishing house, a new publishing model. We call it collaborative publishing. Industry professionals tell us we have no chance of succeeding. We think differently. Our authors think differently.

Want to join the team? Use the contact form and let us know about your project and your goals for your writing career.

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